|Twenty years ago the story of the company “Russkaya Kosmetika” began. Nowadays we can see the might and beauty of cosmetic products used and loved by everyone in Russia thanks to the private businessman Baklan Aleksey Yurievich. He was the one who created a well-known brand “Krasnaya Liniya” (Red Line).|
| It all started in 1993 with the company “Likomp Inter” which provided toothpaste from Bulgaria on the market. All this time the founder of “Russkaya Cosmitika” and his crew were the exclusive distributors of such trademarks as Cliven, Ohh, Fara. Only in 2001 the legendary trademark “Krasnaya Liniya” was created and the Russian production started. The design and concept were developed by the company founder himself. A simple and at the same time brilliant idea to make a well-known product red, of a classical form gave the Russian customer an unforgettable collection of cosmetics, which are still used and admired. The key product of the “Red Line” became a soft soap for intimate hygiene. It was a daring decision to introduce such product onto the cosmetics market. But the president of the company “Russkaya Cosmitika” has always set himself higher goals:
- technology optimization,
- high quality production,
- highly professional and creative personnel,
- omplex formulation.
Thus in twenty years the company “Russkaya Cosmitika” has introduced a wide range of brands onto the market:
Nowadays “Russkaya Kosmetika” is in the top ten biggest cosmetics companies in the body care segment. Since 2003 the enterprise gets its management system successfully certified by the international quality standard. Today we confidently look to the future. We have good prospects and far-reaching plans: higher sale realization volumes, increase of the labor efficiency, new capacities, widening the product line and developing of new regions. We are confident that our products will not disappoint and will be an integral part of our customers’ routine in the future. The company creed is tenderness and care for the customer, for whom the “Russkaya Kosmetika” crew creates its products.